Why a practice blog usually stalls
It is not for lack of material. Every practice has a list of questions it answers twenty times a week at reception, and every one of them is a page somebody is searching for. What is missing is the hour, and the confidence that a published page says only what the practice can stand behind.
PrismDraft takes the first problem off the table and makes the second one explicit. It reads your site, drafts the project with your tone and the look of your existing photography, and suggests topics with a primary keyword and a search intent each. The outline comes before any prose, which for a clinical subject is the right place to decide what the article will not claim.
The approval step is the part that matters here. An article waits in Needs review with its outline, its text, its images and its credit usage visible together. A clinician reads it, edits what matters, and approves — and only then can it reach your site.
- Topic suggestions drawn from your own pages, not a generic dentistry list.
- An outline approved before any prose, which is where clinical limits belong.
- Nothing publishes without a person approving the exact version in front of them.
How a practice gets an article out of it
- 01
Your website
One address. PrismDraft reads your pages and drafts the project: what you do, who for, where, the tone your site already uses and the look of its images.
- 02
Topics with a keyword and an intent
Suggestions arrive on a planning board shaped by your own pages, each with a working title, a primary keyword, a search intent and a cluster.
- 03
An outline you approve
A heading per section with its job, its keywords and a target length. Free to generate, free to change, and the only cheap place to change your mind.
- 04
The draft, priced first
About 7 credits for 1,200 words and three images, shown before the run starts. Each section is written against its heading, with an image prompted from it and alt text.
- 05
Your approval, then publishing
The article waits in review with its versions and comments. Only an approved article can be published, to WordPress, Ghost, Webflow or Shopify.
Ten topics for a general practice
These are the suggestions a practice website produces, each with the keyword it would be written around. Nothing here claims to know a search volume.
The outline for the whitening article
Approved before any prose. On a clinical subject the outline is also where the article's limits are set: what it explains, what it qualifies, and where it tells the reader to ask a dentist.
- H2The three categories of whiteningGive the reader a map before any recommendation.
- H2What the evidence supportsStay inside what the practice can stand behind.
- H3Why results fadeExplain the mechanism; it is the question behind the question.
- H2What can go wrongSensitivity, gums, enamel — stated plainly rather than minimised.
- H2Questions to ask your dentistA short list that makes the page worth keeping.
- H2What we offer, and what we do notClose honestly rather than with a sales line.
An outline costs no credits, which is why it is the step to argue with. The draft is written against the headings you approved, section by section.
What to watch in review
Three things, every time. First, any sentence that reads as a guarantee of an outcome — a page that promises a result is a page a regulator reads differently. Second, numbers: PrismDraft will not invent a statistic, but it will repeat one you put in the brief, so check that what you put there is current. Third, the call to action: an article that ends by selling the thing it just explained undoes the trust the explanation earned.
The practical habit is to read the outline carefully and the prose quickly. If the outline is right — a map, then the evidence, then the risks, then what to ask — the draft usually needs a voice pass rather than a rewrite.
Questions
Will the articles make medical claims?
Only what you give it. PrismDraft writes from the brief and the outline, does not search the web, and leaves out a claim it cannot support rather than attributing one to an invented source. The approval step is where a clinician confirms what remains.
Can it write about treatments we do not offer?
It writes what the brief and outline describe, so keep the project profile accurate and the suggestions will stay close to your services. A page explaining a treatment you do not provide can still be useful, as long as the closing section says so.
Who approves the articles?
Whoever holds the workspace, and in practice that should be a clinician or the practice manager. A workspace has one seat, so the approval is unambiguous.
How many articles a month is realistic?
Two to four is a cadence a practice can actually review. Four typical articles cost about 28 credits, well inside the €29 plan's 150.
Can it publish to our website?
If it runs on WordPress, Ghost, Webflow or Shopify, yes — an approved article publishes with its slug, images and alt text. For anything else there is a signed webhook.
Do the images look like stock photography?
They are generated from the paragraphs they sit beside, in an image style drafted from your own site, so they match your pages rather than a stock library. They are illustrations, not photographs of your practice.