SEO content for agencies: many clients, one reviewed pipeline

Who this is for

You are a small agency or a freelancer with a handful of retainers. Each client has a different tone, a different audience, a different CMS and a different tolerance for being written about in the first person. The work that eats the month is not the drafting; it is the context switching, and the moment at the end when someone has to read what is about to go out under a client's name.

PrismDraft is organised as projects for that reason. A project is created from a client's website address and carries that client's profile, brand voice, image style, planning board and publishing connection. The suggestions for that project are shaped by that client's own pages. The Agency plan allows up to 50 projects, which is the number that matters here rather than the number of people logging in.

The review step is where the agency's value sits, and the product treats it that way. An article enters Needs review with its outline, its prose, its images and its credit usage visible together. You comment, edit by hand, edit with AI, request changes against a version, and approve. Only then can it publish to that client's WordPress, Ghost, Webflow or Shopify.

• A project per client: its own voice, image style, topics, categories and publishing target.
• The Agency plan covers up to 50 projects and includes 1,400 credits a month, about 200 typical articles.
• Per-run credits mean a quiet month for a client costs what that month produced.

Running a client's month

1. 01

   Create the project from their website

   One address gives you a drafted profile, brand voice and image style taken from the client's own pages, which you edit before saving.

2. 02

   Fill the planning board

   Take PrismDraft's suggestions — each with a working title, primary keyword, search intent and cluster — or paste the list you agreed with the client. Covered keywords are not suggested twice.

3. 03

   Build the month as a plan

   A publishing plan gives each idea a date. You can reorder it, change a date, or leave Autopilot off and approve each article yourself.

4. 04

   Approve outlines in a batch

   Outlines cost no credits, so you can generate the month's outlines, read them in one sitting, and fix the shape of every article before any prose is written.

5. 05

   Review, approve, publish

   Each article waits in review with its versions and comments. Approve, then publish to that client's CMS with the slug, metadata and alt text attached.

A month for one client, planned

A removals company's website goes in; this is the kind of month that comes back. Each entry carries its keyword and intent, and the plan gives each a date.

The outline you would approve for the quote piece

For a client-facing commercial page, the outline is the moment to decide how much the article gives away and where it sends the reader.

An outline costs no credits, which is why it is the step to argue with. The draft is written against the headings you approved, section by section.

What you can honestly promise a client

You can promise the on-page work, because it is part of every run: one target keyword per article, an H2/H3 structure, a meta title and description written from the finished text, an image for each section with alt text, and optional links to that client's other published articles. You can promise a cadence, because a publishing plan gives the month dates and the credits are visible before each run.

You cannot promise rankings or traffic, and PrismDraft will not help you imply otherwise: it does not track positions, does not report search volume or keyword difficulty, and does not research a topic on the web or add citations. For a client in a regulated field, that limit is worth stating in the retainer — the articles say what you gave them to say, and the approval step is where a claim gets checked.