Explaining the work is the marketing
A service page says what you do. An article that explains how a job is actually done — the order, the mess, the week it takes, the decision the customer has to make on day two — does something a service page cannot: it demonstrates that you know the work. Customers who read one of those arrive already half-sold, and they ask better questions.
PrismDraft reads your website, works out your trade and your area, and suggests topics with a primary keyword and a search intent each. The outline comes first, free, which is where an explanation becomes a sequence rather than a list of features. Then the article is written section by section against it, with an image for each section.
You approve before anything publishes. For a trade that is not ceremony: an article that gets a price range or a regulation wrong costs more in callbacks than it earns in enquiries.
- Suggestions drawn from your own pages, so a kitchen fitter is not offered roofing topics.
- Outlines are free, so the sequence of an explanation can be fixed before any prose.
- Nothing publishes unapproved, and a run that fails costs nothing.
How a trade business gets an article out of it
- 01
Your website
One address. PrismDraft reads your pages and drafts the project: what you do, who for, where, the tone your site already uses and the look of its images.
- 02
Topics with a keyword and an intent
Suggestions arrive on a planning board shaped by your own pages, each with a working title, a primary keyword, a search intent and a cluster.
- 03
An outline you approve
A heading per section with its job, its keywords and a target length. Free to generate, free to change, and the only cheap place to change your mind.
- 04
The draft, priced first
About 7 credits for 1,200 words and three images, shown before the run starts. Each section is written against its heading, with an image prompted from it and alt text.
- 05
Your approval, then publishing
The article waits in review with its versions and comments. Only an approved article can be published, to WordPress, Ghost, Webflow or Shopify.
Ten topics from a trade website
From a kitchen fitting and joinery business. Each with the keyword it would be written around and the intent behind it.
The outline for the cost article
The page a trade business most needs and most avoids. The outline is where you decide to give a real range and explain what moves it, rather than asking the reader to call for a quote.
- H2The honest ranges, by scopeGive figures in the first screen, with what each covers.
- H2What moves the number mostUnits, worktops, appliances, plastering, electrics — each named.
- H3Where the surprises come fromThe thing found behind the old units; this is what builds trust.
- H2Three ways to spend less without regretting itConcrete and specific, not patronising.
- H2What a quote should itemiseA short list the reader can hold a quote against.
- H2How we quoteClose with your own process, having been useful first.
An outline costs no credits, which is why it is the step to argue with. The draft is written against the headings you approved, section by section.
What to watch in review
Prices first. A range you would not honour is worse than no range, and a range from last year is a complaint waiting to happen. Then regulations and standards: anything about electrical work, gas, building control or warranties has to come from your brief and be checked. Then the local detail — the kind of housing stock you work on, the lead time you actually quote, the month you are busiest.
The structure makes this quick. Each section was written against a heading whose job you approved, so the cost section is where the numbers are, and you can check it without reading the rest twice.
Questions
Will it make up prices?
No. PrismDraft does not search the web and will not invent a figure. It uses what your brief gives it, which is why the price range is the first thing to check at review — and the first thing to update next year.
Can it write in a plain, non-corporate voice?
The brand voice is drafted from your own website and then edited by you, so if your site sounds like a person, the articles will. If your site sounds like a brochure, fix the voice first.
Can it write a page for each town?
It can, and most such pages are thin. One page that genuinely describes working in your area beats a dozen with the town swapped.
Do I need a website that supports this?
To publish automatically, you need WordPress, Ghost, Webflow or Shopify, or a signed webhook. Otherwise export the article as HTML or Markdown and paste it.
How much does it cost?
About 7 credits for a typical 1,200-word article with three images, shown before the run. The smallest plan is €29 a month for 150 credits; outlines and failed runs are free.
Is it available in French?
Yes. The interface is English and French, and a project writes in its own languages. There is a French version of this page for artisans.