Identification first, service second
The highest-value pages a pest control company can publish are not service pages. They are identification pages: what the droppings mean, which insect this is, whether the nest in the eaves is wasps or bees. Someone reading one of those is minutes from deciding whether this is a job for them or for you, and the page that helped them decide is the page they call from.
PrismDraft reads your site, works out which pests and which areas you actually cover, and suggests topics with a primary keyword and a search intent each. The outline comes first and costs nothing, which matters for identification articles because the structure — symptom, then likely cause, then what to do today, then when to call — is most of what makes them useful.
Then it stops and waits. The article sits in Needs review with its images and its credit usage visible, and only an approved article can be published to your site.
- Suggestions drawn from the pests and the area your own pages describe.
- Section images generated from the paragraphs beside them, in a style read off your site.
- An approval step, so a page about a treatment you do not offer never goes live by accident.
How a pest control company gets an article out of it
- 01
Your website
One address. PrismDraft reads your pages and drafts the project: what you do, who for, where, the tone your site already uses and the look of its images.
- 02
Topics with a keyword and an intent
Suggestions arrive on a planning board shaped by your own pages, each with a working title, a primary keyword, a search intent and a cluster.
- 03
An outline you approve
A heading per section with its job, its keywords and a target length. Free to generate, free to change, and the only cheap place to change your mind.
- 04
The draft, priced first
About 7 credits for 1,200 words and three images, shown before the run starts. Each section is written against its heading, with an image prompted from it and alt text.
- 05
Your approval, then publishing
The article waits in review with its versions and comments. Only an approved article can be published, to WordPress, Ghost, Webflow or Shopify.
Ten topics from a pest control website
Each with the keyword it would be written around and the intent behind it. These are the searches that precede a call.
The outline for the landlord question
A page about obligations must not be guessed at. The outline is where you decide what the article states and where it sends the reader to check.
- H2Who is responsible, in plain termsAnswer the search immediately, then qualify.
- H2What counts as an infestationDefine the threshold the obligation depends on.
- H3Where tenants share responsibilityBe fair; this is the contested part.
- H2What to do in the first 48 hoursA sequence a landlord can act on today.
- H2What to keep a record ofPractical, and genuinely useful in a dispute.
- H2When to call a professionalClose with the decision, and say what we do.
An outline costs no credits, which is why it is the step to argue with. The draft is written against the headings you approved, section by section.
What to watch in review
Two things. Chemicals and methods: never let an article name a product or a dose that you would not use, and never let it imply a DIY treatment is safe where it is not. And locality: a page that reads as generic will be outranked by one that names the kind of building, the season and the region you actually work in — put those in the brief.
The images are illustrations generated from the paragraphs they sit beside, not photographs of the pest in your customer's kitchen. For identification articles that is a limitation worth knowing: if a reader needs to compare a photograph, the article should say what to look for in words precise enough to be used.
Questions
Will it recommend specific chemicals?
Only if your brief does. PrismDraft does not search the web and will not invent a product name, a dose or a safety interval. Anything of that kind has to come from you, and review is where you check it.
Can it write pages for each town we cover?
It writes what the brief and outline describe, so a page per area is possible. Be careful: near-identical pages with a town swapped are the thinnest kind of page there is. One strong area page beats twelve weak ones.
Do the images show real pests?
They are generated illustrations in a style read off your website, prompted from the paragraphs they sit beside. They are not photographs, and for identification the words have to do the work.
How many articles should we publish?
Two a month, consistently, beats ten in a burst. Four typical articles cost about 28 credits, inside the €29 plan's 150.
Can it publish to our WordPress site?
Yes, with an application password; also Ghost, Webflow and Shopify, or a signed webhook for anything else. Only an approved article is sent.
Does it track our rankings?
No. PrismDraft does not track positions, report search volume or promise traffic. It guarantees the on-page work in every article and nothing beyond it.